With the ever-increasing use Instagram even restaurants are changing the dishes and rooms to make them more appealing and original
In addition to the latest trends in fashion and heavenly places to spend the vacations Instagram has another big player. We’re talking about food. It’s no coincidence that the social media in the last period is pushing restaurants and venues to be more “Instagrammable”. That is, more photogenic and colorful.
In the United States, and in some cases also in Italy, many places, from ice cream parlors to coffee shops above all, are creating products designed specifically for Instagram. These are colored ice creams in the shape of a unicorn, fruit juices with eccentric colors and served in glasses with the most extravagant shapes. From flamingos to light bulbs. But also of black doughnuts and salads with new tastes. Where the protagonist at the moment is the avocado. In this way, restaurants can make a photo go viral and at the same time allow their place to get publicity.
Restaurants designed for Instagram
Lately in the U.S., many fashion designers are also taking specializations to make not only food but also restaurants with Instagram-friendly spaces. It’s the triumph of creativity. And also in Italy some restaurateurs are trying to follow this trend. In the interiors, neon, murals on the walls and stronger colors are used in a special way. Although each restaurant should find its own identity and describe it in a way that is appealing on Instagram. Among the companies that specialize in creating restaurants for social is the company Collins, in San Francisco. The company has created the Delarosa pizzeria and the Super Duper burger chain. Which at the moment are real icons on Instagram. For those who would like to replicate in Italy in their restaurant a setting suitable for social Collins company gives some advice: “Start from an element of your place that is very nice to photograph. It can be a floor, a lamp, a wall. Anything. And make it the selling point of your restaurant. The customer’s attention needs to be focused there. So that everyone wants to take a picture in that corner. A photo that posted on Instagram will bring publicity and new customers.” In addition, in order to allow everyone to take good pictures, it is essential to focus on a very special brightness of the restaurant.