Zoom’s offering will soon no longer be limited to video conferencing and will also open up to online and mixed in-person and online events: Zoom Events is coming.
It was announced in October 2020 and, just a handful of months later, Zoom is launching a new platform called Zoom Events dedicated to virtual events. It’s a comprehensive offering that allows for 360-degree action on the creation of video conferencing meetings, from fitness classes to presentations of new products or services.
It will officially go live next summer and will be the starting block for new digital experiences designed and developed by the creators who use the platform daily. Leveraging the information and experience of the past year, Zoom has decided to experiment once again in the field of online conference organization by creating a complete tool, from design to final statistics. The need to keep up with other competitors, such as Cisco’s Webex Events and the merging of LinkedIn Live with LinkedIn Events by the social networking company LinkedIn, also pushed Zoom in this direction. The choice could prove to be more than wise, as revenue increased 326% in the last fiscal year, and for the next one, that milestone would have no obstacle to repeat itself.
Zoom Events, new but not quite
Already last year Zoom had launched a beta feature, OnZoom, specifically for content creators and entrepreneurs that allowed them to get financial feedback from video conferences. It’s a pandemic effect, no doubt, that has seen an increase in the number of these figures involved in the creation of content dedicated to specific audiences and followers, cutting the distance due to social distancing.
The success of the feature made Zoom launch a more in-depth exploration of the topic, enlarging its user base and improving some of its founding features. From here, in fact, Zoom Events was born, collecting the inheritance of the first experiment based in particular on the aspect of the earnings produced by the events on the net.
Zoom Events, the tools for creators
Zoom Events will provide all the tools to create webinars and presentations, manage registration and ticket sales, and organize both free and paid meetings, either one-off or as part of an extended series; the goal is to create a true ecosystem capable of capturing the interest of participants from start to finish.
To this, then, are added the statistical analyses, useful to make all the evaluations both in relation to the reactions of those present and to the takings, in case of monetization of the entrance tickets. It seems clear that Zoom aims to position itself at the top of the applications dedicated to webmeeting, not only in the light of recent pandemic events, but also in the near future of business communication and not only.
The audio-video conferences, emphasizes Zoom, can then be afferent to a public list or remain private, according to the decision taken by the developer himself. To access the Events proposal, it is possible to take advantage of the platform’s Meeting or Video Webinar license or to subscribe to a new one of the same type.