Streaming apps continue to grow unabated, but not all at the same pace: one is set to overtake Netflix, which is now the leader
Subscriptions to streaming apps? In a few years they will skyrocket, with staggering numbers. This is said by the research company Digital TV Research that, with the new report of October, has made it clear what will be the results on which to reason from here to 2026. Who will be at the top of the list? We just have to find out.
The document published by the company proposes a complete plan at global level, reporting also the estimates of what will be the spread of subscriptions to streaming services. More and more present, also thanks to the diffusion of ultrafast connections to internet, platforms are rapidly imposing themselves, going side by side if not even in some cases overcoming pay TV that until some time ago reigned undisturbed in the TV panorama. In addition to this, there is the possibility of using apps on the move, from small but high-performance devices. These are all excellent premises that in the 2021-2026 time frame will lead to a record number of 1.64 billion subscriptions; 49% of this will be distributed between the USA and China, slightly down from 56% in 2021.
Streaming apps, which are the most used
According to the Digital TV Research report, in 2026 there will be mainly three subscription services with a periodic fee that will control almost half of the active subscriptions at a global level. Leading the way will be Disney+, which, with 284 million subscribers of which 140 will be added in the 2021-2026 period alone, will go on to take the place that has so far been jealously guarded by Netflix.
With 43% of total subscriptions, or about 121 million, registered exclusively in Asia under the Hotstar brand, Disney’s platform will be at the center of high-level growth. Numbers like that are hard to beat, even in light of the 53 million customers that