Clubhouse has opened Pandora’s box: everyone, really everyone, now wants to do voice chats and the last two to propose themselves are Linkedin and Spotify.
The list of competitors to Clubhouse continues to grow longer and longer. This time, two big names in their respective fields are throwing down the gauntlet to the app dedicated to verbal communication: the music streaming and podcasting service Spotify and the platform dedicated to the world of work, LinkedIn.
After the announcements made by Facebook, Twitter and Telegram, just to name a few, this time there are two more big names aiming to reduce the slice of the public that is daily connected to the new vocal social network to carry out conversations of all kinds. The format seems to be particularly interesting for Clubhouse’s competitors who, one after the other, have set to work on valid alternatives all oriented towards the principles that regulate the functioning of the mother platform. Could voice conversations be the communication tool of the future?
Spotify, an alternative to Clubhouse
The announcement came about a month after the music platform’s first Stream On event, where the opportunity to unlock new potential in audio communications was discussed. With the acquisition of Betty Labs, the creators of the Locker Room app, Spotify is focusing on creating new audio formats for the future, particularly with regards to real-time enjoyment.
Soon, Locker Room will become the meeting place for creators and fans, with content dedicated to music, sports, culture and other topics declined according to the plan of interactivity. Authors, musicians, writers, podcasters, athletes and many other prominent figures will be able to carry out their own debates and AMA sessions (dedicated to interaction with the public, hence the acronym that means “Ask me anything”) talking in real time and increasingly cutting the distance with followers.
LinkedIn, networking through voice chats
The audio experience of LinkedIn, on the other hand, aims primarily at expanding its professional identity and not, therefore, exclusively at the creation of a new form of social network. For this reason, the company has already created a platform for the creator community, which can currently access tools such as stories, live video broadcasts, newsletters and much more.
And it is precisely the Creator category that on LinkedIn will soon be able to take advantage of audio communication to connect to its community of followers, as soon as development is complete.
Spotify and LinkedIn, release times
In both cases there are no dates already set regarding the release of the two features: LinkedIn has confirmed that the tool is already under development and once completed it will be possible to pass to the tests that anticipate the final launch, while Spotify has acquired the company and will now have to propose Locker Room as a credible alternative to CLubhouse.