On LG Smart TVs now Prime Video can be seen better

Filmmaker mode will automatically activate every time the viewer watches content on Amazon’s streaming platform

Those who like to watch streaming movies very often choose an LG Smart TV: it doesn’t cost little, but it usually guarantees excellent viewing quality. Among the technologies that make this quality possible is the so-called “Filmmaker mode”, which we could distantly translate as “director’s mode”.

This mode changes some parameters of the TVs, so that the video played is of higher quality in terms of colors, contrasts and brightness. A kind of automatic optimization: the user activates it and does not need to change individual parameters, because the TV does everything by itself. On LG TVs this mode arrived in 2020 and almost all recent models are already equipped with it (and more and more will have it in the future). Now LG is going the extra mile: Filmmaker mode activates itself when we watch a movie on Amazon Prime Video.

What is Filmmaker mode

Filmmaker mode is not exclusive to LG Smart TVs: it was created by the UHD Alliance, the association that unites the world’s leading consumer electronics manufacturers, film and TV studios, content distributors and tech companies of various kinds.

The filmmaker mode works only with 4K content and aims to adapt the TV’s parameters so that the reproduced image is as close as possible to the director’s initial idea. That is, the one the viewer might see in the cinema.

Among the jobs done by Filmmaker mode is to automatically disable all image processing settings that, LG explains “can make movies look unnatural.” It’s clear, though, that these “special effects” added by TVs somehow improve visual quality, so if your TV doesn’t have a very good quality screen activating filmmaker mode will result in a worse result.

Which LG TVs activate filmmaker mode

Evidently, though, LG is confident enough in the quality of its 4K panels to automatically activate this mode for any Prime Video content.

As a result, all LG SMart TVs equipped with this option will proceed to activate it on their own. Those who own a post-2020 LG TV, then, will henceforth almost certainly see “director’s-eye view” every time they watch a movie on Prime Video.