As already seen on Facebook, fundraising campaigns are also coming to Instagram. The procedure is very similar to that of the blue social
Fundraising campaigns are also coming to Instagram: they are done via Stories and everyone can make a donation. Only non-profit organizations can receive the money, which users send after touching the new sticker of Instagram donations.
This feature to make fundraising on Instagram is identical to that already tested on Facebook, as identical are the requirements to receive funds donated by users. The only substantial difference is that it is tied to Stories, so the fundraising takes a short time. In addition to explaining how the user can raise money on behalf of a nonprofit, Instagram has also explained how a nonprofit can apply to receive them. Because being properly recognized by Facebook/Instagram as a charity is the necessary prerequisite for a user to send us a donation via the sticker.
How to register as a charity on Instagram
To receive donations on Instagram you need to go through the procedure that already exists for Facebook. It starts here: https://www.facebook.com/donate/signup. It is also necessary to link the Instagram profile of the association or charity (which must be a business profile and not personal) to the respective Facebook page. Finally, the charity must be enabled for payments through Facebook. Once the process is complete, users can choose the charity as the recipient of the funds raised. Charities that are already enabled to receive funds via Facebook, if they have linked their Facebook page to their Instagram profile, are already ready to receive funds via Instagram Stories as well.
How to use the donation sticker on Instagram
Donations are tied to Stories, so fundraisers can last a maximum of 24 hours. To create one you need to create a Story, with the normal photo or video, and then click on the stickers icon. Among all the stickers you have to choose the one of the donations and, immediately after, choose the nonprofit organization to which the funds should be allocated. When everything is ready, share the story.
How to make a donation through Instagram
From the point of view of the user/follower who uses Instagram, making a donation is very simple: when a story appears in front of us that is linked to a fundraiser, all we have to do is click/tap on the donation sticker. At that point we will be sent to the tab on the fundraiser where we can choose how much to donate to the association. Of course, our profile must also be enabled to make payments.