Numeri e curiosità sull’ultimo Amazon Prime Day: cosa hanno comprato gli italiani?
Amazon Prime Day, ovvero la festa dello shopping per chi aspetta gli sconti per fare acquisti online. E sono veramente molti ad aspettarli, visti i numeri fatti registrare durante l’ultimo Prime Day: 175 milioni di oggetti comprati nel mondo. Italia inclusa, visto che ai nostri connazionali comprare su Amazon piace parecchio.
Paese che vai, shopping che trovi ed è così anche in occasione dell’Amazon Prime Day. Gli italiani, infatti, hanno comprato sia prodotti “globali” che si vendono in tutto il mondo sia prodotti più tipicamente “locali“, in particolare quelli legati al cibo e alla cucina in generale (quindi anche gli elettrodomestici). Even among Italians, however, have depopulated products of famous brands and higher priced that it is easier to buy at the discounts and lightning offers of Amazon. And, never to be outdone, one of the most successful categories during the last Prime Day was smart TVs.
Italian Prime Day data
The savings Italians made by shopping during the last Amazon Prime Day touched 25 million euros, worldwide they saved a total of 1 billion dollars.
The product categories that catalyzed more purchases were: hardware and computing, tea, coffee and beverages and home care products, mobile accessories and furniture and DIY. The three most purchased products in Italy were, in order, NESCAFÉ Dolce Gusto Barista Espresso Coffee, Dash 3-in-1 single-serve detergent and AUKEY Powerbank Portable Charger.
The records of the last Amazon Prime Day
The last Prime Day on Amazon.it set some curious records: Italian customers bought as many 48-roll packs of toilet paper as to cover the distance between Milan and Seattle, as many coffee capsules as to be able to offer at least one to all the inhabitants of Tuscany and Sardinia combined, enough 55-inch 4K Smart TVs to fill at least 12 tennis courts, particularly the Philips Smart TV OLED 4K UHD and the Samsung Smart TV 4K UHD.
Amazon Prime Day is an event reserved for Amazon Prime members only, those who are not yet members can activate their 30-day trial subscription for free by clicking here.