Here’s what the Instagram biography is, where it is and how you can create an effective one, so you can achieve your goals.
Instagram is one of the most popular social networks and especially one of the most used by influencers, as it has overturned the traditional way of communicating, focusing everything on images. This does not mean, however, that words are not important. For this reason, those who want to enter this world, or who want to improve their presence on the social network in question, must also take special care of their Instagram biography.
What is the Instagram bio
The Instagram biography is that space, positioned just below the name, in which you can tell something about yourself. For some people it is a secondary element, while in reality it is a valuable space, in which to convey the main information about what is your business and allow you to get new followers.
How should an Instagram bio
Before understanding how to write the Instagram biography is good to remember that for you there are 150 characters available, with the possibility of inserting a single external link. Another 30 characters are available to customize your username regardless of the handle. Small spaces, then, that must be occupied in a well-reasoned way, to obtain an effective effect.
So you must have in mind the objectives you want to achieve, such as highlighting your essential data, but also provide your followers with a quick contact system. At the same time, in those lines you have to present your personality and your brand, if you have one. In short, you have to launch a message that tells in a small space who we are and what we do. The Instagram bio can also be a message that stimulates the viewing of your content.
How to write the Instagram bio
So, specifically, how to make an effective Instagram bio? First of all, you need to explain what kind of profile you have and what kind of audience you are targeting. In short, information that keeps the interest of those who access our profile for the first time. Being concise is the secret: a few words that can hit the target.
To make the bio more effective, you can give more prominence to the text by using special online services that allow you to change the font and copy and paste it in the space of the bio modified. It can also be nice to add emoji or directional characters to capture and direct attention.
In making a biography of Instagram is also very important to include hashtags that characterize us, so that those who access the profile can retrieve, through them, other content about us. Another important element in making an Instagram biography is to tag other accounts, linked to your own, which can be useful to offer a wider view of what you do and what you want to convey.
Additional elements of an Instagram biography
And yet, an original Instagram biography also contains call-to-action, especially when you want to promote something. In fact, it’s a very useful system to get users to take a particular action, such as “Go see my stories”, or “click the link in bio to see the catalog”, or “tag me to be featured in stories”. These are just some of the possible examples to attract the attention of your followers or aspiring followers. The call-to-action should be shown at the end of the bio, so that users can read the profile first. The instructions, in any case, must always be clear, indicating first the action.
Another useful element of the bio is the link, which will serve to direct visitors where we want them to go: whether it is a website, a video message on YouTube, a contest, an article, and so on. Of course it can be changed whenever you want. Another important element is the contact information, which can always be highlighted with call-to-action buttons that lead back to the preferred method of contact, whether it be an email address, a phone number or other.
Highlighted content
Under the Instagram biography you can add highlighted content, through stories, which remain at the top of the feed, and allow you to share additional information and valuable elements. To create them, all you have to do is go to your profile and click on the “+” symbol below the bio. Then you’ll be able to select the stories to match the highlight. Then just give it a name and publish it.
Captioning your Instagram bio
Captioning your Instagram bio using iPhone or Android is simple: just write the text in a notes application on your phone, then select, copy and paste it into the space provided on your Instagram profile.