Analyst Jeff Pu sees iPhone 12 prices increasing compared to the previous year: the base model starts at $749
Those who hoped that with the arrival of the iPhone 12 Apple decided to revise a little bit its pricing strategy will be disappointed. The latest rumors speak of a slight increase over the previous model caused primarily by the presence of the new modem for 5G and internal components that provide a significant improvement in performance. The news comes from the report of the analyst Jeff Pu that has been taken up by 9to5Mac, one of the portals of reference for the Apple world.
Although the packaging of the iPhone 12 should be “lighter” due to the absence of both the charger and the EarPods headphones (Apple wants to reduce the environmental pollution caused by accessories unused by users), the price of the new smartphone does not seem to decrease. In previous weeks, however, had come out an indiscretion by Jon Prosser, a tech influencer always very informed about the latest technology, of a possible lowering of prices by Apple, with the base model of the iPhone 12 sold at just under 650 dollars. We’ll see in September who between Jeff Pu and Jon Prosser will be right about the iPhone 12 prices.
The iPhone 12 prices: how much will the smartphone cost
According to Jeff Pu, the price of the four models of the iPhone 12 will be on average higher than last year. Not by much (we talk about about 50 dollars, which on the European market will be translated with an increase of about 50 euros), but it is still an increase. The causes of this price increase are also due to the new components that Apple will mount on its flagship smartphone.
The biggest news concerns the 5G connection: all four models will support the super fast connection thanks to the presence of an ad hoc modem. The new A14 Bionic chipset also has higher production costs that will impact the final price. Finally, the two iPhone 12 Pro models will have four cameras, one more than the iPhone 11 Pro. The fourth will be a LiDAR sensor for augmented reality.
Totally, there will be four iPhone 12s: in addition to the base model, there will be the iPhone 12 Max, the iPhone 12 Pro and the iPhone 12 Pro Max. Prices are expected to start at $749 for the iPhone 12 with a 5.4-inch screen and go all the way up to $1099 for the iPhone 12 Pro Max. In between there is also the iPhone 12 Max ($799) and the iPhone 12 Pro ($999).
When the iPhone 12 comes out
Doubts also about the possible release date of the iPhone 12. The presentation there will be as usual in September, while the arrival on the market could be delayed by a few weeks due to delays from suppliers for the Covid-19 problem. The new Apple smartphone could arrive between October and November.