Facebook Business Suite is the new app that unifies Facebook, Instagram and Messenger for small and medium-sized businesses: here’s how it works
Facebook has announced great news: the group’s apps and chats are merged into a single service, more convenient to use. It’s called Facebook Business Suite and it’s not for everyone: it’s reserved only for those who have a business page, especially small and medium-sized businesses.
Thanks to the new Suite, those who have these pages will be able to manage them in a convenient, fast and streamlined way. The three apps, Facebook, Messenger and Instagram (WhatsApp Business is currently not included in the suite), remain where they are but the interface to manage them becomes one. In this way it is possible to publish a post at the same time on Facebook and Instagram, but also receive in the same place the messages of Instagram Direct and Messenger. It will no longer be necessary, therefore, to jump from one app to another to manage your pages, but it will be enough to use Facebook Business Suite to do everything much more conveniently from one app. The suite is already available and many page managers are already starting to use it to see how it works.
Facebook Business Suite: how it works
To access the single app that merges Facebook, Instagram and Messenger you have to use the personal profile linked to the pages you want to manage through Facebook Business Suite. Then you can press a button to create, schedule or publish a new post directly. When we have finished everything the result will be the same post published on both Facebook and Instagram, with the same image and text.
Similarly, using Facebook Business Suite instead of individual apps, all the messages that Facebook or Instagram users send to our pages will be grouped in a single chat. We’ll be able to view messages and reply without leaving the suite: if the message has been sent via Messenger, the reply will come via Messenger, if it has been sent via Instagram Direct, the reply will come via Direct.
A suite for SMEs
Facebook Business Suite is designed for small and medium-sized businesses and stores, i.e. the same businesses that Mark Zuckemberg’s group has recently turned to: Facebook Shops and Instagram Shops, the two virtual storefronts inserted directly into social networks. The users of the suite will be able to continue to use the two Shops, also sending product sheets to customers directly from the unified chat.
Finally, statistics on visits received to individual pages are also unified: from the same screen you can check the Reach of the Facebook page and that of the Instagram page, the likes of the Facebook page and the followers of the Instagram page. It is not to be excluded that Facebook will make available its new suite also to influencers who need to manage their presence and relationship with fans on both social platforms of the group.