This is a viral campaign born in the UK to raise awareness on the Net against cancer but it only came to our country as a fun game
Who remembers the Ice Bucket challenge? The challenge launched to raise Internet awareness of ALS where you tipped a bucket of ice water on your head. Or the profile pictures with the Rainbow Flag or cartoon characters. Now Facebook has a new viral campaign called Challenge Accepted.
What is Challenge Accepted, the new viral campaign that is circulating these days, especially on Facebook and Instagram? It is a challenge in fact, that is a challenge, a game, where you have to post pictures of ourselves as children. And so Facebook and Instagram have begun to fill up with black and white images, and in smaller numbers also in color, of happy children and youngsters. The rules for participating are simple. Even if not everyone follows them. If we like a photo like this, it means we accept the challenge and we have to post a photo of us as children with the hashtag #Challenge Accepted.
Awareness campaign
In Italy this viral campaign arrived a few months late and has totally, or almost totally, lost its initial objective. The “Challenge Accepted” was, in fact, born in the UK and India during last summer to raise awareness against cancer. Basically you have to post a black and white photo or of yourself as a child with its hashtag and if a person liked it, it was up to the user to send a message explaining the reason for the challenge and inviting the other person to do the same and get informed about medical research and prevention against cancer. The campaign, especially in the UK, had also gathered many discordant opinions, and many cancer patients had found it distasteful to associate this theme with selfies or old photos with stupid comments. As is often the case online, the campaign lost its initial purpose as it went viral. And now it is only used for fun.
.