Adidas responds to Nike: “We’ll be in the Metaverse too”, he seems to want to say with some (not too veiled) message on Twitter
Exactly as in the real world, even in the digital universe illustrated by Mark Zuckerberg a few weeks ago – the so-called Metaverse – the “duel” between the two clothing giants, Adidas and Nike, is renewed. When the Metaverse will be ready, the umpteenth chapter of the challenge between the two giants will begin.
The number of companies that are getting ready for the “journey” in the Metaverse is increasing, and at this point there can be few doubts about its debut: if real world giants like Adidas and Nike take the field, then Zuckerberg’s project will go ahead and become more and more concrete. It will take time, of course, but the Metaverse is increasingly “concrete”. Nike, for example, at the end of October, deposited at the U.S. Patent Office its trademark along with the slogan, known everywhere, Just Do It, then opened a new virtual world. Now comes the response of Adidas, which seems to have finalized a strategic agreement to debut in the Metaverse.
Adidas and The Sandbox together for the Metaverse
The sports brand would be more than interested in owning a space on The Sandbox, one of the most well-known platforms within which to build its own idea of virtual reality. More than a possibility, we should talk about a deal already done between Adidas and The Sandbox, even if no official announcement has been (yet) published on the website of the famous sportswear brand.
But the respective Twitter accounts have been very clear, too much. He started The Sandbox, which published a tweet tagging Adidas in which he writes: “Hey Adidas, nothing is impossible in the Metaverse [quoting the well-known slogan impossible is nothing, ed.] What if we invited everyone to design our future together?”
A few moments later it was the Adidas Twitter account that retweeted the message calling fans to rally: “What should we build together at The Sandbox?”. It’s clear that if Adidas’ debut in the Metaverse isn’t official, it’s about to be.
Entering the Metaverse, the German apparel company could allow “virtual citizens” to purchase apparel designed specifically for the Metaverse validated via NFTs, i.e. non-fungible tokens (virtual certificates of ownership, to be clear).
Adidas collaborations for the Metaverse
Adidas, however, has not only gone ahead with The Sandbox, but has formed partnerships with other companies to prepare the ground for the landing in the Metaverse. In fact, the agreements with Bored Ape Yacht Club, Punks Comic and Gmoney, digital companies linked to the world of NFT, are official. They have taken care to announce on social media their collaboration with a prestigious brand like Adidas, though without enriching the messages with details.
It’s not hard to imagine what Adidas may have in mind: creating and selling (at the right time) virtual objects for the Metaverse, whether shoes, hats, t-shirts or clothing in general, whose authenticity can be demonstrated through NFT just as it happens in the real world through authenticity labels.