After the negative trend of recent years, Playboy is “forced” to launch its own app. In the digital edition, goodbye to Playmates
The most famous adult magazine launches its own app. For the first time, PlayBoy content will also be available on Android and iOS. The magazine founded by Hugh Hefner can now be browsed on mobile devices as well.
The decision to enter the world of apps is a further confirmation of the new editorial line announced in March. In fact, the magazine had decided to say goodbye to the naked bunnies. What pushed the magazine launched in 1953 to this epochal turning point were the changes introduced by the web. Today, in fact, it is possible to find images and other adult content easily on the Internet. PlayBoy negli ultimi anni ha infatti registrato un calo significativo delle vendite passate dai 5,6 milioni degli anni 70, alle attuali 800.00 copie mensili. Da qui la necessità di cambiare e di aprirsi a nuovi mercati, come appunto quello delle app.
Un cambio di tendenza necessario
Fonte foto: Google Play Store
Playboy NOW
Una metamorfosi obbligata senza la quale non sarebbe stato possibile accedere ai market di Google e di Apple. Le due aziende americane hanno infatti delle norme ferree per bloccare i contenuti pornografici nei loro store. PlayBoy comunque continuerà ad offrire ai suoi abbonati immagini di ragazze in pose ammiccanti e seminude. There will simply be no more PlayMate, the famous naked bunnies.
The landing on Google Play and Apple’s store undoubtedly expands the catchment area of the adult magazine, as stated by the financial and operational director of Play Boy David Israel. At a press conference, the manager said the magazine has increased its visibility in a growing number of media, both traditional and digital. The digital version of PlayBoy can be purchased through an annual subscription of $17.99, while for a single issue the required dollars are $5.99.