Il CRM software è fondamentale per far crescere il tuo business online tra email marketing, sms e coupon: come funziona e perché ne hai bisogno
Veronica Nicosia Giornalista scientifico
Laureata in astrofisica, giornalista scientifico e content editor SEO, scrive di tecnologia per magazine online e carta stampata. Nel 2020 approda a Libero Tecnologia
Un Customer Relationship Management, o CRM, è un software di gestione delle relazioni di un’attività commerciale coi propri clienti ed è fondamentale per il business online. The software allows you to organize contact information, manage relationships, track both online and offline interactions with customers.
Using a CRM software will improve business relationships, as it allows you to track all customer information, creating an address book that encompasses all those who have made purchases or used the services offered by the business. The business can keep in touch with existing customers by sending emails, text messages and coupons, or develop new contacts. All this may seem difficult, but there are tools that simplify the guidance of those who do business online by automating the workflow and allowing traders and entrepreneurs to focus on the ultimate goals to be achieved.
CRM software: what it is and how it works
The management of the online business of a business then passes from a good CRM software that allows you to implement effective marketing actions and in total autonomy, consolidating the relationship with customers and acquiring new ones. These management softwares store customer contact information, such as email and phone number, track purchases and services, allowing profiling of customers and their habits according to purchases and searches, creating an important address book of contacts.
RMs therefore allow you to increase productivity and revenues, offering services and products based on customer profiling, so as to consolidate the business relationship and have more chances to get a conversion, that is, complete the sale. With different tools, businesses can implement their own marketing strategy to grow their online business.
CRM: from address book to emails, sms and coupons
A solid and complete address book is the first step for a good CRM software, but the tools that allow you to create the real relationship with customers are different: emails, sms and sending personalized coupons. From simple newsletters to dems that propose a specific product or service, email campaigns are among the most used tools. You can send emails to your entire address book, or use profiling to divide your contacts into mailing lists, choose predefined templates or send personalized messages.
CRMs also allow you to implement SMS campaigns, sending promotional messages to your contacts, to let them know about offers, new products or services. Whether sent via email or SMS, coupons are a way to build customer loyalty by offering them special discounts tailored to their habits, such as time-based promotions, or the ability to purchase from other partner websites.
The range of customer relationship management software is vast and there are many proposals on the market. Among these there is CRM – Contacts Development of Italiaonline, which offers the entire package at the promotional price of 199 euros per year plus VAT with 2 months free trial, once the free trial is over, if you want to continue to use the service there is the possibility to buy again the modules that are most suitable for you.