Black Friday 2018 is getting closer and closer, here are the main offers that Italian consumers have searched on e-commerce and websites in the last hours
Friday, November 23, 2018 is Black Friday, that is the day of crazy discounts for online shopping.
The Black Friday 2018 offers, however, have started long before the canonical date: Amazon, for example, has given the go-ahead to the discounts a week in advance, while some consumer electronics chains (such as Unieuro) or e-commerce portals (such as ePrice) have even preceded it.
In short, the online shopping race in view of Black Friday has already begun. This is demonstrated, for example, by the numbers reported by the Pagomeno Observatory, the platform that brings together all the offers of over 1,200 stores on the Net. In the last hours the researches of discounts on Pagomeno for online purchases have increased of 25% compared to the weeks before Black Friday. The most searched product categories are those ranging from computer science to video games and consoles, not forgetting smartphones. Then we find products for the home up to searches for accessories dedicated to sports and leisure. From here, it is possible to get data to find out which products are the most searched by Italians on Black Friday 2018.
The Black Friday purchases preferred by Italians
At the moment, Italians for Black Friday are focusing mainly on video games and smartphones. The most searched product for now is the Nintendo Switch console, followed by the just-released video game Red Dead Redemption 2. After the release of the new iPhone Xs and iPhone Xs Max there are many users who are trying to buy at a discounted price the iPhone X of 2017. The top of the range of Apple last year is in fact the third most searched device on the Net by Italians for this Black Friday 2018. It is followed by the Samsung Galaxy 9+, which is one of the top-of-the-line smartphones of 2018 that has been discounted the most online for this Black Friday. Finally, the fifth most searched item on the Net by Italian consumers in the last few hours are AirPods, that is, Apple’s wireless headphones.
It remains to be understood which will be the best time to buy one of these items or another. It is better to buy them now that they are already discounted or is it better to wait until Friday of Black Friday when maybe they will have further reductions? Our advice is to set an alert on price info services such as Pagomeno, or on the e-commerce we use for Black Friday shopping so that we are notified whenever the item we are interested in undergoes a further discount.