To be successful on Instagram it is important to choose the right filters. Not sure which one to choose? According to research, the best one is Clarendon
You’ve worn the best outfit, paid attention to the pose, and even picked a stunning view. Yet the number of likes on the pictures you posted on Instagram is significantly lower than the number of likes you got from your contacts. Why? It could be a matter of filters.
One of the main mistakes that many Instagram users make is to think that it’s enough to insert any filter to make a photo appealing. Nothing could be more wrong. There are filters and filters. Sometimes, as many experts advise, adding a filter not only does not bring any improvement, but can have the opposite effect, that is, to ruin what in principle was a good shot. Then, it may seem strange, but according to some research, in some countries certain filters are more appreciated than in others. That said, it is important, therefore, to take into account a number of variables before adding a filter to photos posted on Instagram. That is, if the intention is to increase the number of likes.
More likes with the Clarendon filter
We talked about research. Canva conducted a study on what are the most used filters in the World. So we find out that in the United States, Instagram users prefer the Clarendon filter. The filter also asserts itself in the rest of the globe, appreciated in as many as 119 states. In second place we find, instead, Juno, mainly used in 4 countries, while the Valencia filter, preferred in 3 countries, closes the podium. Do you want to know exactly where Clarendon is most loved? Almost everywhere. Among the filters available on Instagram, Clarendon, in fact, is the most used in North and South America, Europe, Australia, Russia, Asia and most of Africa.
If we analyze what is the second most used filter on Instagram, we find again Juno, used in 30 countries, followed by Valencia (29) and Gingham (20). Gingham is also confirmed as the third most popular filter among Instagram users, surpassing Valencia and Lark.
More likes if selfies are without filters
Do you like taking selfies? According to Canva’s research, the favorite filter on Instagram is… not putting on any filters. That’s right. It would seem that natural photos, in fact, get more likes. If you really want to add a filter, you might want to use Slumber or Skyline.