There are many advantages to creating your own website and promoting it with DIY advertising campaigns, but you need a control panel from which to manage everything effectively
A beautiful and functional website is definitely a great starting point to consolidate your online presence. There are many tools that allow you to create a website and advertising campaigns yourself, but equally important is to have a well-organized customer area where you can manage your business effectively.
A good customer area should be a tool that allows you to manage online properties and all the services you have subscribed to, but also provide additional tools to maximize your investment and manage your online presence. For example, offering tools to monitor the results obtained from advertising campaigns, both on search engines and social networks. Or even the ability to quickly edit pages of your website, so as to improve with a few clicks the description of products sold in your e-commerce and consult statistics to set up a marketing strategy appropriate to the objectives you want to achieve.
Customer area, the tools that should not be missing
A good customer area must allow the user to access through their credentials to a well-organized space, where navigation between the various sections is simple and clear. In order to better manage your online site, it is necessary that such an area has a control panel to easily modify the layout of the DIY site, introduce new categories, monitor the traffic generated and, for example, the conversion rate of sales of an e-commerce. Moreover, it must give the possibility to manage the contents, both text and multimedia, the address book of contacts and the flow of emails.
Another important tool for the reserved area of a do-it-yourself site is the presence of a calendar, which allows to have under control all the appointments of the day, the week or the month.
Customer area, from statistics to the marketing strategy
Another fundamental feature in the customer area of a service is the presence of statistics. Being able to monitor the performance of your website offers the possibility to plan investments in a rational way and maximize the results and the economic return.
Accessing your customer area, a user should be able to see how many people arrive on the site and from where, how many contacts have been generated in a predefined period of time, the number of emails received or even how many potential customers have requested information about the activity, such as directions to reach it.
In the case of an e-commerce site, being able to evaluate statistics is essential to see if the DIY advertising campaigns that have been launched have led to conversions into purchases, or even how many visits come from external sites, such as price comparators.
Finally, statistics can help you evaluate the performance of your advertising campaign, allowing you to monitor the traffic generated by search engines, banners and even social media. Only by evaluating all these factors, those who have decided to make a site and advertise on their own will be able to independently set up and direct their marketing strategy in a simple way, getting the most out of their investment of money, time and resources.