Netflix is testing a 3,6, 12-month subscription in India with up to 50% discount. Here’s how it works
Want to get Netflix for half price? You can’t yet, but maybe soon you can. The streaming giant, in fact, has launched an experiment in India: long-term subscriptions with discounts of 20%, 30% or 50% depending on the duration of the contract.
That is the exact opposite of what has been done until now, since Netflix has always focused on the fact that the monthly subscription can be canceled when the user wants, without additional costs other than those to end the current month. Long-term subscriptions, on the other hand, are a test reserved for a few users. An Indian user discovered them on Twitter and confirmed them, after talking to Netflix itself, Android Authority. In the meantime Netflix, after a test phase always in India, has launched in Indonesia the monthly discounted subscription for those who use the platform only from mobile devices. It’s clear, then, that Netflix is starting to feel the competition from competitors and is repositioning itself in the online content market.
Long-term Netflix subscriptions: how much you save
In the current test in India, three long-term subscriptions are available: for 3 months, with a 20% discount, for 6 months, with a 30% discount, and for one year, with a 50% discount. The annual subscription thus costs 4,799 rupees, or $68 (or $5.6 per month) instead of 9,598 rupees. This is the full subscription, the Premium that allows you to watch content in 4K on four devices and that in Italy costs 15.99 euros per month.
Netflix subscriptions: mobile-only discounts
At the same time as testing long, discounted subscriptions, Netflix is also doing other tests. Also in India, at the beginning of the year, it had a small number of users test the mobile-only subscription, priced at €2.8 per month. The same type of subscription was officially launched yesterday for all Indonesian users at a price of $3.5 per month.
Finally the competition
All these moves by Netflix are a clear sign that the company is starting to feel the breath of competitors on its neck. Amazon Prime Video and Disney+ in primis. Disney+ is doing very well in the countries where the service has been launched, with over 10 million subscriptions already taken out (not without technical and security problems) in the USA, Canada and Holland. Now it’s coming to India and other South Asian countries in collaboration with local partner Hotstar, which in India already has its own streaming infrastructure in place.