Amazon launches a new kind of deals to prepare for Prime Day 2021: what are Lead Up 10×10 deals
Amazon’s Prime Day 2021 is coming next June and there are many e-commerce customers who have already started to prepare. For those who want more discounts, there is no need to wait for the days of Prime Day: in addition to recurring promotions, Amazon has conermined the offers Lead Up 10×10 as last year.
Each year Amazon in addition to the 48-hour event of exceptional discounts on all products on sale in its e-commerce, launches other types of offers to help customers subscribed to the service in Prime subscription to save money. This is where the 10×10 Lead Up offers come in, which have an even more important goal: to help small and medium-sized businesses that invest and sell their products on Amazon. It has not yet been revealed if these offers will be active in the weeks leading up to Prime Day proper. By making a purchase of at least €10 from selected sellers, Prime customers will get an additional €10 to spend during the two days of Amazon Prime Day. Here’s how the offers work and how to use them.
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Lead Up 10×10 Offers: what they are and how they work
Taking advantage of Amazon’s special offers while waiting for the big Prime Day event is easy. The Lead Up 10×10 offers are a novelty that arrived in 2020 and allow Prime customers to buy a selection of products from a group of sellers chosen from small and medium-sized businesses that have their own store on Amazon’s marketplace.
Every 10 euros spent on one of these stores that joins the initiative of the Lead Up 10×10 offers allows the Prime customer to accumulate a voucher of 10 euros. This voucher could be spent during Prime Day purchases on any type of product and in the store of any seller.
Lead Up 10×10 Offers: Amazon helps SMEs
The idea of allocating a type of offer to incentivize Prime customers to buy from SMEs present in e-commerce was Amazon’s way of responding to the crisis experienced during the Covid-19 pandemic. A particular period, in which Amazon had to postpone Prime Day from the summer to the month of October. In this context, in the weeks leading up to Prime Day 2020, the company had launched the new type of offers to help those who had been hard hit by the pandemic and saw their revenues drop.
Including among the offers also the 10×10 Lead Up, Amazon has given a concrete help to third-party sellers, which for the most part are small and medium-sized companies, so as to encourage an increase in sales and redistribute offers and wealth.
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