The application has been officially released for Android users: companies will be able to have an account designed specifically to communicate with customers
WhatsApp Business is available for download on the Google Play Store. The application dedicated to businesses and SMEs has officially landed on the Android store, after passing the testing phase with flying colors. For businesses this is important news and a useful tool to get in touch with their customers.
WhatsApp Business is an independent application from WhatsApp Messenger and they will be able to coexist without problems on the same smartphone. This way, business and personal messages will be separated and users won’t get confused. The application has been launched in Indonesia, Italy, Mexico, the United Kingdom and the United States, and in the coming weeks it will also arrive in the rest of the world. WhatsApp Business is almost identical to WhatsApp Messenger, it just has some features designed specifically to get in touch with customers. As for the features, they are the same: you will be able to message, send voice notes and share images and videos.
How does WhatsApp Business work
Every company will be able to associate to WhatsApp Business its own phone number or one created ad hoc for the service. In order to get a “Business” account, you will need to be authenticated by the platform, so users will be able to immediately recognize that it is a message sent by a company. Using WhatsApp Business is very simple: after installing the application on your smartphone, you will need to register a personal account by choosing the name and image of the company. In the company profile it will be possible to add very important information such as the company’s activity, address, email and website. Companies will also be able to set up automatic answers to frequently asked questions, so as to speed up the dialogue with the customer. Likewise, it will be possible to set up courtesy messages when the store is closed or we are on vacation.
WhatsApp Business can also be used via the computer by leveraging the WhatsApp Web platform. Just like WhatsApp Messenger.
How to download WhatsApp Business
To download WhatsApp Web on your smartphone you need to connect to the dedicated page on the Google Play Store. For the moment, the application is only available for Android users, but it will soon arrive on iOS as well.