Local SEO, real images and customer testimonials are the three points on which to build your real estate agency website
The real estate buying and selling industry is extremely competitive. Real estate agents try to win over potential buyers through last minute offers and discounts. But the market is changing, more and more people are looking for a home on the Internet before they enter a real estate agency.
For real estate agencies it has become essential to open a website where users can find homes and apartments for sale or rent. It’s not an e-commerce site (you can’t buy a house online with a credit card), but a showcase site where you can display the houses you manage and would like to sell. To be successful, however, it is necessary to know some tricks that can make the website of the real estate agency the reference point in your area.
Invest in Local SEO
Excluding large international companies, small real estate agencies work on rather restricted markets. The single city (Rome like Milan or Florence), a province or a group of municipalities. And to emerge in the search engines it is necessary to create quality content that responds to the demands of users. The objective is to occupy the first positions for the keywords most searched by users. The real estate industry, however, moves on completely different dynamics than usual. Most of the users’ searches involve a city: “buy house in Rome”, “buy house in Florence”, “where to buy house in Bologna”. It is important, therefore, to invest in Local SEO, which is search engine optimization based on providing relevant search results according to a precise location.
Use beautiful and real images
How to win over users once they have logged onto your real estate agency’s website? With beautiful and real images of the houses that are for sale. Photoshopping photos of your home is not only unethical, it also penalizes your real estate agency. To make the pictures of the houses for sale better we suggest you to take them on a sunny day.
Contact Forms
In order for the user to be interested in buying a property it is necessary to insert a form within each product sheet where you can directly contact the real estate agency and request information. In this way you try to establish a relationship of trust with the user/client.
Newsletter form
To inform your customers of the latest offers available in their area you can create a newsletter to be sent periodically (every week, every other week, once a month). To be able to send a newsletter it is necessary to obtain the consent and the e-mail address of your customers.
Map
To understand well the position of a property it is advisable to insert also a map, with all the indications of the case. In this way the user/client will have no problem in understanding where the house or building they are interested in is located.
House Catalogue
Logically a real estate agency does not have the possibility to sell its products on the Internet. But it is still necessary to have a catalog that allows users to see the homes for sale. For each property, in addition to the photos, there should also be the characteristics and a brief description.
Website organized by categories
Usersers who access your website should not have difficulty finding what they need. For this reason, the real estate agency website should be organized into categories. If the user/client is looking for a house of 150 square meters, there should be no smaller houses within the dedicated section.