What is the purpose of the meta description and how do you use it? [duplicate]

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What is the purpose of the meta description and how do you use it? [duplicate]

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I was walking through some sites and found that they used this meta tag:

<'meta name="description" content="...">

I wanted to understand more about the use of it and where it occurs.

html html5

asked by anonymous 15.12.2017 / 12:42

1 answer

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score 1 · Answer 1

Meta Description is the text commonly used by Google to display text results from the second and third lines of search results, just below the Title. The meta description content does not influence the placement of a page on Google. Therefore, it is not necessary to repeat keywords in this tag. Although it does not interfere with placement, a well-crafted and attractive description contributes to a higher clickthrough rate (CTR), which is believed to be one of the factors used by Google to increase the positioning of a result. In addition, some terms of the description are emphasized in bold, when they are part of the survey, helping the user to quickly find what they are looking for more easily.