So I understand you want to create a "read more", I believe you will have to implement a bit of JS in your solution, a basic solution is as follows:
HTML
<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam porttitor feugiat ipsum quis ullamcorper. Nullam vitae velit vitae tortor semper tempor ac vitae magna. Maecenas a ullamcorper neque. Aliquam vitae tortor luctus nisi rutrum eleifend non non leo.</p>
<div id="more" style="display:none;">
<p>Sed eleifend lectus id semper accumsan. Sed lobortis id ligula eget blandit. Integer interdum iaculis nunc, sed porttitor magna tincidunt in. Interdum et malesuada fames ac ante ipsum primis in faucibus. Aliquam lobortis accumsan tempor. Aliquam sollicitudin pulvinar est, quis convallis tellus.</p>
<img..../>
</div>
<a href="javascript:showMore()" id="link">Read More >></a>'
The JS
function showMore(){
//remove o link
document.getElementById('link').parentElement.removeChild('link');
//Mostra o conteúdo #more
document.getElementById('more').style.display = "block";
}
There are also some JS libraries ready:
link