div#geral{ background-image:url('http://kithomepage.com/images/Imagem003.jpg');
background-repeat:no-repeat;
width: 802px;
height: 719px;
position:fixed;
top:100px;
left:0
}
<div id="geral">
<p class="texto_grande_titulo">TextoParagrafo TextoParagrafo TextoParagrafo TextoParagrafo TextoParagrafo</p>
TextoDiv TextoDiv TextoDiv TextoDiv
</div>
<p>bla bla bla</p>
<p>bla bla bla</p>
<p>bla bla bla</p>
<p>bla bla bla</p>
<p>bla bla bla</p>
<p>bla bla bla</p>
<p>bla bla bla</p>
<p>bla bla bla</p>
<p>bla bla bla</p>
<p>bla bla bla</p>
<p>bla bla bla</p>
<p>bla bla bla</p>
<p>bla bla bla</p>
<p>bla bla bla</p>
<p>bla bla bla</p>
<p>bla bla bla</p>
<p>bla bla bla</p>
<p>bla bla bla</p>
<p>bla bla bla</p>
O position: fixed; will set the position of the element in the coordinate that you set.
As the page is rolled, the element remains fixed at the position you set and the page content scrolls normally.
The position of an element with fixed position (position: fixed;) is defined in relation to the "viewport", ie the browser window itself. When we roll the page, the "viewport" does not change, so the element will stay exactly where it is.
The fixed value in the position attribute works on all browsers, but in case Internet Explorer only works in version 7 and above.
To work, you have to declare yourself a DOCTYPE!
Mobile device browsers have unstable support to fix. Read more about the situation link .