I wonder if a site's IP influences its ranking on Google.
I had this doubt because I recently migrated an Azure (exclusive IP) website to a shared (shared IP) site and the site dropped (page 1,2 and sometimes 3 to page 14).
Perhaps the answer lies in the experience itself, but I would like to know technically if the IP influences the ranking.
The Shared Server does worsen your ranking, for experiences as you yourself have noted, as have occurred with Devs. No one knows exactly what the PageRank rules are, but it has been noted that some issues influence it. You can read more aki google rankings , this article helped me to understand better SEO.
What can also happen is the issue of spam and backlinks, since the google bots only locate you by the IP of your server, when you are penalized for doing BlackHat it penalizes the IP so if another site does or is being penalized you end up being penalized as well. One of the practices to make a backlink itself is to have other sites that do Rel = Follow for the site and that are on other servers.Influence, always influence, even if you migrate your DNS.
Whenever I came across this situation, I accepted the rule that I had to redo a re-indexing job and, over time, I would get back to the desired result.
In most cases, it had server instances with low latency and switching to a shared server with higher latency automatically already influenced the analysis done by tools such as GTMetrix, WebPageTest and Semalt. WebPageTest has an optimal indicator which is the initial response time.
It is recommended that you review the site bottlenecks, if possible, by enabling caching, expires, gzip, and mimicking features.
In the case of site rankings on Google, Bing, Yandex, and Baidu search engines, I recommend accessing the webmasters of each platform and forcing a reindexing of all your content and sitemaps.
