Yes, to always open on the same tab, use the _self
attribute, and to always open another tab, the _blank
attribute.
For example:
<a href="http://www.seusite.com" target="_blank">Abre em outra página</a>
<a href="http://www.seusite.com" target="_self">Abre na mesma página</a>
Edit: Take a look on this page , especially in the comments, where you even have the link to a possible solution . But I can already see that modifying google ad sense behavior can hurt the terms of service, and you can even get kicked out of the system.