Is it possible to install an IOS application without going into the store? So how can I just download .apk and install on android?
An example of what I'm talking about: link
If you access the link and click on download it will ask if you want to install the app, without having to access the store in the App Store.
I managed to resolve it, just generate the .ipa file after generating the archive and exporting it in Xcode 8.
With this will also be generated a file called "manifest.plist", just upload both files on a server for example, and put a tag in an html for the user to click and do the download:
<a href="itms-services://?action=download-manifest&url=<URL ABSOLUTA>/manifest.plist">Instalar App</a>