SEO is the acronym for "Search Engine Optimization," which means "search engine optimization," or website optimization. SEO is the set of strategies with the aim of enhancing and improving the positioning of a site in the pages
of natural (organic) results on search engines.
In other words, SEO is a kind of technical marketing, it is something where you depend not only on website and marketing dissemination, but also follow basic rules of mathematical logic imposed by the algorithms of Google and other sites to make your site stand out from the competition, among them is choosing the right keywords for your article and the natural increase in the amount of links pointing to your site, rather than how many people use programs to create links of publicity and ends up giving badly after.
I'll give you some tips I found on the internet to help you improve your site's SEO:
Customize Your Page Titles
Create Your Own Logo
Create Custom Titles in Google for Your Pages
Hide Unneeded Pages
Put Names in Your Images (ALT Attribute)
Write Smart and Original Content
Use Page-Specific Keywords
Sign up for Local Directories
Use social networks
Monitor Your Progress with SEO Tool
Use 301 Redirect