How to do SEO in practice

1

I have some doubts about how to practice SEO. Probably not just me with these doubts. I know there are many articles here on seo, I did search for the site and I was not clear, because in fact, I have doubts even is how to do SEO in Practice. I leave below some doubts:

  • In a dynamic site like a blog, whenever I create a post I have to manually index the links in google webmaster tools?
  • How do I know when the link in my post has been indexed in google?
  • I submitted a sitemap.xml, after a few days it is already outdated right? Do I have to submit this sitemap with some regularity or is google scanning in order to keep up to date?
  • What free tools / software can I use?
  • When it comes to betting on a Keyword, how is that? Whenever I post a post do I have to by the same keyword?
  • Ridirection 200? Which is? How to do it correctly?

I apologize for my ignorance, but I'm a bit lost. If anyone could help, I thanked him immensely.

Thank you

    
asked by anonymous 15.01.2018 / 18:47

2 answers

3

I will give more comprehensive answers, because it is impossible to answer all this without reference links for you to delve deeper.

  • In a dynamic site such as a blog, whenever I create a post I have to manually index the links in Google webmaster tools?

      

    It depends, in Wordpress for example there is the plugin Yoast SEO that does several automations with Google Search Console. Here's the link documentation.   If you want to do it on the hand use the Add Google URL link

  • How do I know when the link in my post has been indexed in google? I submit a sitemap.xml, after a few days it is already outdated right?

      

    Here's the official documentation of how Google works with SiteMap: link and you can use it in% sitemap.xml to tell Google that the site is updated once a month for example. Here you have references about this: link

  • Do I have to submit this sitemap with some regularity or is google scanning to stay up to date?

      

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      " Using the sitemap does not guarantee that all items in it will be crawled and indexed because Google's processes are based on complex algorithms for scheduling crawling. However, the sitemap benefits the site in most cases, and you you will never be penalized for using it. "Source: link p>
  • What free tools / software can I use?

      

    Several, search on Google. Examples: GTMatrix link , SEO SiteCheckup link , SEM Rush link

  • When it comes to betting on a Keyword, how is that? Whenever I post a post do I have to by the same keyword?

      

    By good practice you should only use per page, and it is interesting that the words used within it repeat in the rest of the page content, including URLs, ALTs, Links and texts, use also H2, H3, etc.

  • Redirection 200? Which is? How to do it correctly?

      

    I believe you are referring to Redirect 301 " When you type a URL in your browser, it goes to the web server where the page is hosted, and intends you will be able to find the content that is there. The server, in turn, returns with a code for your browser, usually this code is HTTP 200, which means your page is ok and so the site loads normally. Redirect 301 tells the search engine that the content of that page has been changed from URL, however with that type of Redirect you keep the Authority About the link and it does not lose relevance of it in Google Rank, even your content being in a new URL. Link reference: link

  

How to do Redirect : Can be done in many ways with PHP, ASP, or direct in .HTACCESS Source: #

    
15.01.2018 / 20:01
3

None of the answers given below are the absolute truth. Everything you ask for depends on the business rules of each Search Engine, they are just everyday perceptions acquired day by day.

  

Question 1: In a dynamic website, such as a blog, whenever I create a   post I have to manually index the links in google webmaster tools?

No, not at all. Usually if the domain already exists for some time it already has external backlinks pointed at it. Of course the serps bots will have access to your domain in some way and in the process of crawling your pages you will find the url of the new post. However this can take a long time; if you want to try to speed up the crawling, indexing, and ranking processes, you can use a Sitemap to report new URLs that are popping up in your domain.

  

Question 2: How do I know when my post link has been indexed on google?

This is simple, just go to google and type: site:http://meudominio.com/pagina if the result is listed it is because the process of indexing the url has already been completed. However you should understand that indexing and ranking are distinct procedures, the fact that your new page is listed in the SERP does not mean that it is ranked with keywords and receiving traffic.

  

Question 3: I submit a sitemap.xml, after a few days it is already   outdated right? I have to submit this sitemap with some   regularity or google is scanning so that it stays   updated?

As stated above it does not matter that it has been outdated, at the moment that it has some backlinks, it will run the crawling process across all pages of your domain regardless of which input page you used to access the domain, until the timeout defined by internal business rules of each search engine runs out and it quits. However, the greater the relevance of the domain in the serps, the longer it takes to perform the tracking procedure for the domain in question, and one of the factors that defined domain authority is the internal links of assigned entries and links from third-party sites. These are the famous backlinks.

  

Question 4: What free tools / software can I use?

What did you mean by that?

  

Question 5: When talking about betting on a Keyword, how is that? Whenever I post a post do I have to by the same keyword?

No one creates a domain about programming and talks about candy correct? When we talk about betting on Keyword (keywords) is because there is a whole study done around them, to know your search volume, Keyword competition rate, which I defined a mean of how many webmasters compete trying to get the keyword, where the keyword receives the highest search volume, among many other things. Each page of your blog should be dense on the content that is being discussed to demonstrate that the SERPS we define titles with HTML markup are the famous H1 ... H6, in addition the title of the page should contain an abstract description of the subject focused on the words keys worked on the article, among many other things. These combinations of factors is what makes the page a suitor to acquire key words in the serp. However there are millions of approaches to be studied on the web, do not just open a post and write 500 thousand times the same word you want to get, search engines know how to analyze and separate what is a page with dense content and a page practicing spam of tags.

  

Question 6: Redirect 200? Which is? How to do it correctly?

Redirect 200 ????? This exists !!! I know 301 redirection. Code 200 is the code assigned by the web server to a successful page request, 301 redirects are used for migration of domains or pages of a site. Whenever you want to change a domain name or change the url of a page (post), you must use a 301 redirect, when you redirect a url using 301 the relevance assigned to the source page is passed through the serps for the new url. No damage to traffic you have already purchased. It is an indication of the serps, that wants to change the url that hosted a certain content.

As I said above, SEO is a non-exact science should use not only the above information but also the instinct itself and sensitivity to achieve good positions.

Good Luck!

    
15.01.2018 / 20:00