Difference between Vast x VPAID

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Difference between Vast x VPAID

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I'm trying to see but I could not understand what the difference between these two Vast x VPAID I bought a plugin to use google DFP with Vast, but what would be the difference of it for VPAID?

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asked by anonymous 31.10.2016 / 22:59

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score 2 · Answer 1

VAST

VAST ( The Video Ad Serving Template ): A universal specification developed by the IAB ( Interactive Advertising Bureau ) to serve video ads.

VAST is like a "script" for the ad, what it's really doing is giving consistent instructions to your video player about how to handle an ad. It tells your video player what the ad should do - how it should appear in the player, how long it should show, whether or not it is skippable, where to find the ad (that is, the ad server).

VPAID

VPAID ( The Video Player-Ad Interface Definition ): A universal specification developed by the IAB for interaction between ad units and video players focused on "enabling a rich interactive experience in in-stream ads."

VPAID adds interactivity. As indicated on the IAB website, VAST only supports in-stream in-stream video ad formats. It allows video players that are compatible to display interactive multimedia ads. VPAID builds on VAST to enable advanced ad experiences and advanced viewer analysis.

Here's how to ad server implementation for VAST / VPAID compliant ad players

Reference: Difference between VPAID and VAST