By chance I ended up reading in an administration portal where I talked about digital marketing trends for the year 2017 and what caught my attention the most was the AMP.
What got me the questions.
Google has created the project called Accelerated Mobile Pages (AMP) , a response to Facebook Articles, to Apple News and Twitter Moments - all technology giants wanting to snag another piece of the web that was once under the domain of major publications.
Google's goal with the project is to ensure that web pages load almost instantly when the user clicks on a link, creating a quick and responsive experience like native mobile apps.
HTML AMP is basically expanded HTML with custom AMP properties. The simplest AMP HTML file looks like this:
<!doctype html>
<html ⚡>
<head>
<meta charset="utf-8">
<link rel="canonical" href="hello-world.html">
<meta name="viewport" content="width=device-width,minimum-scale=1,initial-scale=1">
<style amp-boilerplate>body{-webkit-animation:-amp-start 8s steps(1,end) 0s 1 normal both;-moz-animation:-amp-start 8s steps(1,end) 0s 1 normal both;-ms-animation:-amp-start 8s steps(1,end) 0s 1 normal both;animation:-amp-start 8s steps(1,end) 0s 1 normal both}@-webkit-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-moz-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-ms-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-o-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}</style><noscript><style amp-boilerplate>body{-webkit-animation:none;-moz-animation:none;-ms-animation:none;animation:none}</style></noscript>
<script async src="https://cdn.ampproject.org/v0.js"></script></head><body>HelloWorld!</body></html>Readmoreandgettoknowthedocumentationhere: AMP