How do Google understand my Links?

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21

IfwetypeGloboinGoogletheresultappearsastheimageabove.

1-HowcanImakemysitelooklikethistoo?

2-DoesGoogledoitalone?

I'mintheGoogleWebmasterToolstoolandwhenIdoatestthefollowingappearstome:

Itsaysthepathtomysiteisinaccessible.Buttheaddressworksnormallyinthebrowserandhasmetatag:

<metaname="robots" content="index, follow">

That is, it is for indexing.

I've now joined the Google site that tests Structured Data. When I go to test it appears:

  

The URL is inaccessible. Make sure you can access the robots.txt and if the server is responding with a status code of 200.

I entered the site and verified that it is responding with code 200. I have been searching and says that it can be something in my meta tags .

They look like this: 

<meta name="description" content="{{ strip_tags(trans('quem-somos.principal.chamada')) }}">
<meta name="viewport" content="width=device-width, initial-scale=1">
<meta name="robots" content="index, follow">
<meta name="google" content="notranslate" />
<meta itemprop="url" content="http://dominio.com.br/>

<link rel="alternate" hreflang="pt-br" href="{{ URLController::format(null,Request::url()) }}" />
<link rel="alternate" hreflang="en" href="{{ URLController::format('en',Request::url()) }}" />
<link rel="alternate" hreflang="es" href="{{ URLController::format('es',Request::url()) }}" />
    
asked by anonymous 20.10.2015 / 12:24

1 answer

16

This is called sitelinks . It is not guaranteed to appear. The criterion is the search engine. You can give better conditions for this to happen. But it's rare to find the sites that do it. Site visits influence. Read the documentation for more details on what to do to give the minimum conditions to appear for your site.

One of the mechanisms to make it work is to have a sitemap . It is a format designed to help search engines give more semantics to your site. Today there are other mechanisms that recognize this.

A good start on how to use it can be found at help center from Google. The Wikipedia has plenty of useful information about the format.

There are tools that help you build it. Of course it's just a help. If you could do everything right automatically, you would not need it.

It is very useful when the site is complex and have technologies that make it difficult to track it. Such as JavaScript. Today there is a myth that Google understands pages with JS. He understands certain things. It can not interpret everything a user would do on the page. So if you have a SPA, a sitemap can help a lot. But I doubt it's feasible to make one for this kind of page. The combinations are many.

Obviously the site must be properly indexed for this to occur.

    
20.10.2015 / 12:46
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