How to install .ipa without using the Appstore

TestFlight is a free solution provided by Apple to test an iOS app before it is released on the App Store. This is an alternative you might consider to test your application if the AdHoc version or the My GoodBarber app is not an optimal choice for the project you are working on. From what I've seen so far, TestFlight may be useful for some resellers.

>     O processo é bastante simples. 
>     1 - você faz o upload do aplicativo no iTunes Connect 
>     2 - você envia um convite para aqueles que vão testar o aplicativo 
>     3 - eles testam o aplicativo usando o aplicativo TestFlight

However, there are some aspects to consider.

See the walkthrough at the following link: link

It's very simple and functional, just upload the app and add the tester, invite and they install, it will not fit perfectly in what you need.

To install applications outside of the AppStore you need an Apple Enterprise account Apple Developer Enterprise Program .

In this link Install in-house apps wirelessly contains all the steps for installing iOS apps out from AppStore:

Basically the steps used are:

• Generate the project archive
• Open Window > Xcode Organizer, select the version of the archive that will be used and click Export;
• Sign the app with the Enterprise distribution certificate;
• Select the option to generate a manifest file (plist) for the over-the-air installation;
• At the end of this process, a .ipa file and another .plist file will be generated. Upload these files to an https server (if the server where you upload files is not https you will not be able to install the application on iOS).
• Add a download link on the page where you want to download this app, the format will be <a href="#">#