It's called anchor link
Example with div:
<div id="tips">Useful Tips Section</div> <!-- crie um ID para a div ou span -->
Or with another link:
<div id="tips">Useful Tips Section</div>
Calling another link to the position of the previous div or link:
<a href="#tips">Visit the Useful Tips Section</a> <!-- Utilize esta Id com # no link para ir até este local -->
Calling the link on another page:
<a href="http://www.w3schools.com/html_links.htm#tips">Visit the Useful Tips Section</a>
Here you need to pass the complete url of the site, because you are using it in another location, another site, etc., but it works, it will point exactly to div id = "tips"
Source: link